How Digital-First Communications Improve CX

Modern technology can help agencies reach constituents, but it’s what agencies do with those tools — the communications strategy that officials adopt — that truly matters. Using a “digital-first” approach, agencies can deliver tailored, compelling messages at the right times and improve the customer experience (CX). And, a digital-first strategy offers significant cost- and time-savings. In this video interview, Angy Peterson, Vice President for Experience Services at Granicus, explores the opportunities that a digital-first strategy offers.