Digital-First Communications: Reaching People Where They Are

Agencies work hard to inform and engage constituents, and modern technology plays a critical role. But technology alone isn’t the answer. Agencies need a “digital-first” communications strategy that motivates people without drowning them in useless messages — that enhances the customer experience while driving efficiency and cost-savings. In this video interview, Angy Peterson, Vice President for Experience Services at Granicus, explores the opportunities that a digital-first strategy offers.